Skip to content

Florida Paints



About Us

Florida's Climate is Tough. Florida Paints Products are Tougher.
Every can of Florida Paints has an unmatched formulation advantage over national brands. Our team of chemists create products that are specifically designed to provide long-term durability and protect your projects from the wind-driven rain, UV rays, and salt mist that make our climate so unforgiving.

Decades of Experience
Florida Paints is the Strube family’s “second act in paint.” As the original founders of Color Wheel Paints, the Strube legacy is rooted with values and a culture that began in 1960 and transcends through today. Many of our employees have been part of our paint family for over twenty five years. With a combined paint knowledge that spans many decades we are a collective of true paint experts.