The Luce Hotel-St. Pete Beach

About Us

Steps from the sand on St. Pete Beach, The Luce is a newly renovated beachfront escape built for easygoing coastal stays. More than 200 rooms—including lanai and bungalow-style options—give guests space to settle in, while the largest pool on St. Pete Beach sets the scene for long, sunny afternoons. Sundrop Restaurant serves fresh, coastal-inspired dishes, and Baby Turtle bar brings sunset socials and beachside vibes each evening. Round out your stay with poolside cabanas, sunrise yoga, weekend DJs, and curated rum tastings—experiences that capture The Luce's playful, social spirit. Downtown St. Petersburg is just 20 minutes away.